Animated explainer videos are currently in high demand, and rightfully so. They are excellent tools for marketing and sales conversion. However, errors in its development can cost you a lot of money and turn your marketing dream into a nightmare. Don’t worry; we’re not trying to scare you. Still, items that could go wrong and must never be ignored include a poorly produced video, a written script, or selecting an animation studio incorrectly. Consider them and seek to prevent a few common blunders frequently experienced in animated explainer video company. Here are various helpful steps you must consider:
1st mistake: You’ve been gone for far too long.
You can be tempted to talk a lot about your brand, product, or service, but resist the urge. Try to keep your video to a reasonable length; otherwise, your audience will become bored, and your marketing content will fail miserably. A 90-second video, which translates to about 240 words in a script, is often recommended. Short animated explainer videos are highly successful and leave a lasting impression on viewers.
2nd Mistake: If you don’t know who your target audience is, you’re doomed.
You’re making an explainer video for a specific audience. So, if you skip that part of the audience, your entire video production effort will be for naught. Not only that, but it may have a negative effect on your brand. The target audience member must immediately recognize that the video was created specifically for him or her while watching it.
Why would anyone be interested in watching a video that doesn’t talk about them? As a result, the characters, history, and theme should all be developed with them as the primary goal in mind. With this approach, you’ll be able to communicate with your viewers right away, demonstrating that you know who they are and that this animated-explainer video is tailored specifically for them.
With this approach, you’ll be able to communicate with your viewers right away, demonstrating that you know who they are and that this animated-explainer video is tailored specifically for them.
3rd Mistake: A low-quality video can be fatal to your brand.
Since an animated marketing video reflects your business, it cannot be of poor quality. A company that lacks its own brand value will lose its customers’ confidence, resulting in revenue loss. Never cut corners when it comes to efficiency. Give careful consideration to the animated explainer video company that will handle your project.
Even if it takes them longer to create your video, embrace it and encourage them to be doing well in your animated video. If you avoid these popular blunders, your fantastic animated explainer video that meets all of your marketing goals will soar to the top of the marketing charts! Best wishes.